Where Millennials Are Buying Homes

Michael Weitzman • December 20, 2015

You may have heard that the millennial generation – now in their 20s to early 20s – has been slow to embrace the home ownership milestone. That has started to change in the last 2 years, however, and this generation now comprises 32% of the home buying market nationwide. Where are they buying homes? According to CNN Money, our own Grand Rapids, Michigan, is one of the top 10 cities for millennial home buyers, based on mortgage data.

Statistically, the largest number of buyers is always those in the 25-34 year old age range. However, millennials have had a different experience than previous generations, and they have challenges that previous generations have not had to face. For many, the job market was soft upon their graduation, and they also faced unprecedented student loan debt, credit card debt, and car loans. This generation is now entering the home ownership market in their own way, with a few unique twists, like a greater tendency to buy before marriage, own for shorter periods of time, and flip with enthusiasm.

Given that backdrop, why is Grand Rapids real estate so attractive to millennials? For some of the same reasons that all categories of buyers are attracted to this market.

  • Social landscape : Between its Beer City USA designation, Artprize, the great outdoors, and other perks, there is a lot going on in Grand Rapids that attracts a younger demographic.
  • Jobs : Grand Rapids is one of the National Association of Realtors’ top 10 cities for millennials to get a job right out of college, and is second only to Austin in job creation. The new Switch data center coming to the former Steelcase pyramid is just one of the latest examples of tech growth that will continue to attract young professionals.
  • Affordability : Millennials are particularly value-focused buyers. While rental rates continue to rise here as well as nationwide, median home prices in Grand Rapids remain well below the national level.
  • Proximity to home : Grand Rapids remains the second largest city in Michigan. With 15 colleges in the surrounding area, many young college graduates are attracted to settling here upon graduation.

For millennials who want to live in the city, there are many options near the downtown area, but many are also attracted to nearby areas that are close to work, in thriving, walkable neighborhoods. To learn more about home ownership around Grand Rapids , contact The Sprich Group.

Photo: Nicholas Raymond ( some rights reserved )

Contact Us

Grand Rapids Real Estate Agent
By Tom Sprich February 3, 2026
When it comes to finding an ideal place to live, you need to look no further than Grand Rapids, Michigan. The city is gaining recognition for its affordability, quality of life, and exciting opportunities in the real estate market. Whether you are a first-time homebuyer, looking for an upgrade, or interested in luxury homes, the Grand Rapids real estate market has a lot to offer. This article will highlight why 2026 could be the perfect opportunity to invest in Grand Rapids. 
Grand Rapids Real Estate Agent
By Tom Sprich January 16, 2026
Winter in Grand Rapids can have its challenges. Snowy yards and cold temperatures make showings more difficult. But for the savvy seller, winter can provide some unique advantages. The big question is, are you ready to put your home on the market in the chilly months? As your Grand Rapids real estate agent, The Sprich Group is here to help you weigh the pros and cons.  Let’s dive in.
Grand Rapids Real Estate Agent
By Tom Sprich January 5, 2026
As your go-to Grand Rapids Real Estate Agent, The Sprich Group aims to provide valuable insights to aid your real estate journey. As we approach 2026, there are many trending developments playing out within the Grand Rapids real estate market. Per the Realtor.com statistics, Grand Rapids’ median home price has surged significantly in the past few years and is expected to sustain this momentum. This appreciation is primarily due to the increased demand, reduced inventory, and favorable economic conditions.
Grand Rapids Real Estate Agent
By Tom Sprich December 17, 2025
As the real estate market continuously evolves, keeping up with the latest trends can be a challenging task, especially amidst the ever-changing economic context. This article provides a knowledgeable insight into the future of real estate in Grand Rapids, uncovering trends for buyers and sellers in a market that is increasingly attractive. Throughout our exploration, you will learn how the Sprich Group, your top Grand Rapids Real Estate Agent, is equipped to assist you with all your real estate needs. 
Grand Rapids Real Estate Agent
By Tom Sprich December 1, 2025
The Grand Rapids Winter Market is unique and presents both opportunities and challenges. As your trusted Grand Rapids Real Estate Agent, The Sprich Group has the expertise you need to navigate the winter market confidently. When it comes to purchasing or selling luxury homes during the winter season, there is indeed a lot to consider. Let’s delve into the factors influencing the winter housing market in Grand Rapids, MI. 
Grand Rapids Real Estate Agent
By Tom Sprich November 17, 2025
Understanding the Real Estate Market in Grand Rapids
Grand Rapids Real Estate Agent
By Tom Sprich November 3, 2025
Selling a house in winter can be a daunting task, specifically in Grand Rapids, MI. However, with the expertise of a professional Grand Rapids real estate agent, helpful strategies in hand, and the power of The Sprich Group, the process can be smooth sailing. Here's a detailed checklist to help you confidently navigate the sale of your home this winter.
Grand Rapids Real Estate Agent
By Tom Sprich October 17, 2025
When the leaves start changing colors, many potential home buyers and sellers start to put their real estate plans on hold. But fall, with its cooler temperatures and beautiful scenery, is actually an ideal time to embark on your real estate journey. This guide, presented by The Sprich Group—a leading Grand Rapids real estate agent- will provide answers to your seasonal housing market questions and demonstrate the benefits of buying or selling a home in Grand Rapids this fall.
Grand Rapids Real Estate Agent
By Tom Sprich October 1, 2025
As a leading Grand Rapids Real Estate Agent at The Sprich Group, we believe that informed clients make the best decisions. That's why we've prepared this in-depth forecast looking ahead into Fall 2025 for the Grand Rapids housing market. This comprehensive guide is designed to help first-time homebuyers, move-up buyers, luxury home clients, and homeowners preparing to sell understand the market trends that will shape the coming Autumn market. 
Grand Rapids Real Estate Agent
By Tom Sprich September 18, 2025
Looking to sell your home in Grand Rapids? Learn what to look for in a seller’s agent and how The Sprich Group can help you get top value fast.
Show More

Contact Us