Real Estate Market Remains Hot Through Holidays & Pandemic

Tom Sprich • December 18, 2020
Grand Rapids Real Estate Agent

Even though it is the holidays, the real estate market is still hot.


As temperatures drop during the holiday season, most people assume that the real estate market also becomes cold. On the contrary, buying or selling a home during the holidays is a smart idea. Buyers can access low-interest rates and close on a property much faster. And if you’re selling, you’ll receive competitive offers from serious buyers. Those dealing in Grand Rapids real estate are even more likely to benefit from holiday season transactions.


Grand Rapids, MI, is a vibrant property market that offers competitive interest rates throughout the year. This area also has many reasonably priced homes that buyers love to explore. And during the holidays, interest rates may dip further because of low demand. But Grand Rapids still maintains a competitive property environment even as the year comes to an end.


Buyers will benefit from competitive prices.


Because there is generally lower demand for homes during the holiday season, buyers are likely to find a good deal in the market. Indeed, sellers who list their properties during this time of year are probably looking to sell fast. Making a serious offer will be highly considered because fewer buyers are actively looking for a home during this period.

As a buyer, be prepared to brave unfavorable Michigan weather or skip a family gathering to seal the perfect deal. You may also have more bargaining power because buyers tend to wait for Spring before house hunting.


Low interest means more access to financing.


The most exciting part about buying a home over the holidays is access to low-interest rates. Because of decreased demand, lenders aren’t getting many mortgage applications. This is an excellent time to land your name on a piece of Grand Rapids Real Estate. Even if you don’t close until early next year, getting preapproved over the holidays will help you secure a competitive rate for your new home. You may also access a higher limit and afford that lakefront property that you always dreamed of.


Sellers are likely to enjoy faster closings.


Buyers aren’t the only ones who benefit from holiday real estate transactions. As a seller, you’ll be more likely to close after receiving a competitive offer. This is because most buyers looking for a home during the holidays are committed and likely to make a reasonable bid for the property. Buyers also have multiple financing options during this time, thanks to low-interest rates.


While other sellers are waiting for the weather to get warmer before staging their homes, you can take advantage of the holidays to stand out from competitors. Low inventory in the market allows you to stand out and get more calls from interested buyers. Therefore, take time to market your property via listings, staging, and showings. It would be best to approach each buyers’ offer with an open mind because buyers are more likely to close on a deal before the new year begins. 




Dealing in Grand Rapids real estate over the holidays is a smart idea for both buyers and sellers. Take advantage of lower interest rates, more financing options, and serious offers from committed buyers. Better yet, additional perks such as cheaper moving costs and holiday pricing for home supplies will further sweeten the deal. The holiday real estate market is hot in Grand Rapids. Find your dream property today.

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